The Incredible Power of Words

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It is always fascinating to meet a person and learn about his/her business. The knowledge I discover from their “behind the story” on how they started their business, and how they are working at building those businesses are inspiring.  Recently I met such a person who is in the middle of that exciting journey….she gave me the wisdom on the importance of marketing:  POWER OF WORDS.

Please meet Cathleen Fillmore, President of Speakers Gold bureau (www.speakersgold.com) who is a leader and well-respected expert in the speaking and meeting planning industry.  She founded and is past president of the Atlantic branch of the Canadian Association for Professional Speakers.  She also has been an essential mentor in her role marketing consultant to hundreds of speakers – ranging from beginners to Hall of Fame speakers – showing them how to stand out in a crowded marketplace and dramatically increase their income.

 

The Incredible Power of Words    Words can start wars.  Or end them.  They can attract clients, repel them or leave them indifferent.

Some words inspire, others deflate.  Energetic, enthusiastic, lively are uplifting.  Demoralized, ineffective, dumb just suck your energy. Continue reading →

Plant Wall

Thinking about the work during my weekend run NEVER happens!

Maybe it has to do with getting to my favorite coffee shop as fast as I can, or it may be because I cannot think straight due to the exhaustion caused by the run. Whatever the case may be, that was exactly what happen last weekend. Every Saturday morning, I run (more like a really fast walk) along the Yonge Street (Eglinton to Lawrence Ave) for a half an hour, and then stop at the Tim Horten’s coffee shop for my 1st(?) coffee of the day /much needed break for another half an hour or longer….. after the break, I start walking back home. It has been pretty consistent for this whole summer until last week.

PLANT WALL

For most days, the thought of getting my first coffee in my hand forces me to run/walk as fast as I can, so it is not easy to notice many things along the way.  Continue reading →