Hint…it can be much more about design ideas.
Category: Architecture
Are you relying on your work to explain itself? Here’s how to create compelling presentations that resonate with your audience.
Mediocre Costs More: Why “Good Enough” Design Is the Most Expensive Decision in Mid-Rise Development
The design will just fit in.” It is one of the most common things said in early project meetings, and quietly one of the most expensive.
What a stranger’s offhand comment revealed about why designers and clients keep talking past each other
The questions architecture candidates ask me have not changed much over the years. What has changed is how much harder they have gotten to answer.
A potential client asked me last month the exact same question. Some conversations in this industry just keep repeating themselves.
What a 5-minute home office rendering taught me about design conviction
Building closer to subways sounds like progress, but it just creates more expensive housing in convenient locations.
What admission committees actually look for in architecture portfolios
And why your “perfect” artwork might be working against you.
How Toronto’s new zoning bylaw exposes our housing hypocrisy (and why gentle density might actually work)
Editor’s Note (2025): This is an old post. The client’s building sold two years ago…
It is not just about money…although it is a significanct component.
Why admitting your limits is what actually builds credibility
Choosing between Net Zero and Passive House isn’t about which is better. it’s about understanding what your building actually needs beyond the energy bills.
The portfolios that get rejected aren’t the ones with bad design. They’re the ones that look exactly like everyone else’s.
Three questions changed how one developer thinks about hiring architects. The third question made him go quiet for a full minute.
The most expensive mistake in construction? Architects and engineers who only meet during crisis mode. Here’s what it’s really costing.
“Struggling to start your big project? Discover the surprising first step that every student overlooks—until now.”
How a biologist turned career advisor discovered that the best architecture presentations follow the same rules as successful scientific observation.
Life Outside of Design Studio 