Design is Design!
I have always believed in the sentiment above…. Well, more correctly design processes work the same in all design fields; start from the ideas, and then those get translated into visual images of sketches, physical models, etc. and then finally seeing the physical outcome of your idea. They work the same in whether designing a building, dress, or a hat!
I have also enjoyed meeting various designers, and learned about how their thinking process started and eventually arriving at the final product. I met such a designer, Amparo Findlay (hatitude.ca), and poked her thoughts on all things related to hat design, hat attitude, hatitude. Here is Amparo’s story on building the hat empire….
Amparo Findlay
What is your favourite part of your career?
My favourite part is delivering the hat and seeing how people respond so positively to their new fashion accessory.
What do you do when you are out of the office?
When I am out of the office, I am attending networking events, business development seminars and purchasing hat-making supplies.
What do you think “good design” (architecture, interior, fashion, industrial, etc. entails?
I believe that good design follows the principles of design while fulfilling a functional objective. It should also delight the consumer/client with some unexpected, whimsical or innovative element that makes one stand back and smile.
How to contact you for the next purchase?
E-mail: info@hatitude.ca
Tel. 416-662-7165
Website: www.hatitude.ca
Instagram: hatitudecanada
Twitter: @hatitudecanada
Facebook: https://www.facebook.com/pages/Hatitude/483274955079332?ref=aymt_homepage_panel
Life Outside of Design Studio 
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